Website planning tips
1. Define the purpose of your web site.
It could be something as simple as "I want to sell my 5 products
through my web site" or "I want to create a site where my organization
members can get a schedule of events and view our employee handbook through
a password protected area." You can and will most likely refine your
definition as you go but make sure you have some clear direction.
2. Define your keywords.
This is probably the most important aspect of starting any site and you
should really spent some time on this.
3. The new sites' URL.
You have to ask yourself the following questions:
•Does it contain your Keywords?
•Is the URL to long?
4. Check the page title.
Does the page title contain your keywords? This is very important for
good Search engine placement. Also make sure that it is not to long.
5. Check the Description tag.
Does this contain your keywords and is it too long? As you may notice
there is a bit of a trend here.
6. Check the Keywords Tag.
Once again, does it contain all your keywords and in order of importance
and relevance? Always try to place the most relevant keywords first and
never, ever place any irrelevant keywords. This does actually negatively
affect your rankings!
7. Make use of ALT Text.
Always try to make use of your keywords in the ALT text of images on your
site. Not only does it help people that can't display pictures, but it
also increases the occurrence of your keywords on the site and we all
know what that means!
8. Check your body text.
You guessed it! Does it contain enough instances of your keywords? You
should also consider the following:
•Does your body text contain enough content?
•Is your body text human-readable?
•Does the page have excess HTML markup which could be removed?
9. Linking pages.
Do all pages in your site link to each other? It has been said that you
should be able to access every single page within the site with no more
than two clicks. I don't know if this is strictly correct, but the principle
is definitely sound!
10. Promoting your site.
The old adage "We have built it, so they will come" does not
hold true in this scenario. We really have to promote our site and make
sure that we will get the visitors. Here are a couple of things that you
should ask yourself:
•Does the site have a site map?
•Is it possible to issue a press release about this new web site?
•Can you submit this new site to web directories?
•Could you mention your new site on relevant web forums?
•Could you trade reciprocal links with similar web pages?
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